About the Firm

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About the Firm...

SolRus
Sales & Marketing Organization.

Russ Gerbich

We welcome you to our web site and thank you for taking the time to learn more about our firm.

We are a privately held business headquartered in Hollywood, Florida. Our goal is to establish success by focusing
on new emerging products and technologies. We strive to foster growth through a strong emphasis on product quality
and customer service.

Our major underlying philosophy is basically a win-win strategy for both our principal vendors and satisfied
customers. We believe and recognize that there are three important qualities necessary to prosper in a dynamic
marketplace (1) Clear Vision (2) Effective Management (3) & Total Integrity.

Vision is the ability to successfully launch new products into the market. Effective management is the capability to
protect and grow market share once established. Integrity is the capacity to consistently demonstrate ethical
business practices and to repeatedly earn trust and respect of both customers and suppliers. A strong commitment
to integrity leads to longstanding and reliable relationships that are vital to success in this changing world market
place.

Our basic objective and core competency is in the direct sales and marketing of a wide range of dedicated hvac/r
products and controls backed by a highly experienced and skilled sales team.

We will constantly strive to exceed the expectations of our customers and the special manufacturer's we represent.
For more information on who we are or what we do, please explore our website. If you have any questions or are in
need of assistance, we always stand ready to serve you.

Thank You for visiting our site.

Russ Gerbich